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Ideo dons fresh avatar to take on new challenges

In the past few years, companies from Google to IBM have begun investing heavily in design.

As part of the latest realignment in the global design landscape, Ideo, the global design powerhouse known for its human-centered approach has become part of the kyu Collective, a collection of businesses in the creative industry owned by Tokyo-based Hakuhodo DY Holdings. This tie up will enable Ideo to call upon the resources of fellow Collective members to give it a more formidable presence against large companies with deep pockets.

Read the article at http://www.fastcodesign.com/3056415/ideo-silicon-valleys-most-influential-design-firm-sells-a-minority-stake

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