Creative Manufacturing

“Human ingenuity and creativity are the primary resources that drive the creative economy and transformative change process” - Creative Economy Report 2013


India, a country with a 5000 year artisanal legacy, has about 60 million people working in its creative manufacturing sector. The global demand for creative goods valued at USD 400 billion annually is growing in double digits, creating a huge opportunity. Design is the key when it comes to quick refresh times these markets need in a hypercompetitive world.

Traditional, localized and often labor intensive, craft based manufacturing has the capacity to deliver large employment numbers and meaningful work when it engages efficiently with modern markets, with relatively frugal tooling, capital expenditure and energy costs. A convergence of the Indian Micro, Small and Medium Enterprise sector and artisanal sector will create formal micro, small and medium enterprises and bring in the benefits of appropriate scale.


The 3-year Technical Program in Creative Manufacturing has:

  1. Creative Manufacturing - Furniture and Wood Crafts
  2. Creative Manufacturing - Textiles, Apparel and Made-ups

These programs combine Design, Entrepreneurship and Productivity in manufacturing to create business ready design practitioners. The course aims to train practitioners who can fill positions in the industry and exploit the opportunity in Indian and international markets for craft based or creative goods. The Technical Program in Creative Manufacturing brings a holistic and eco systemic approach to the creative goods production enterprise, where business, design, capital and markets converge.

Vocational Practice

National Skills Quality Framework (NSQF) is a nationally integrated education and competency based skill framework, it addresses the gaping skill gap in India by driving policy at the governmental level to introduce skill-based employment oriented courses. Courses follow the National Skills Quality Framework (levels 5,6,7) and would incorporate the NOS’s (National Occupational Standards) as laid down by the concerned sector skill councils –

CREATIVE MANUFACTURING- FURNITURE AND WOOD CRAFTS: Furniture and Furnishings Sector Skills Council

CREATIVE MANUFACTURING- TEXTILES, APPAREL & MADE UPS: Apparel, Made ups and Home Furnishing Sector Skills council and Textiles and Handlooms Sector Skills Council

A keen understanding of material, process and business, coupled with the ability to design to fulfil customer aspirations, makes Creative Manufacturing professionals balanced and industry ready.

The program of Creative Manufacturing is designed to upgrade the traditional handicraft and handlooms sector into formal enterprises that can engage with modern markets and customers profitably catapulting these previously informal enterprises into the formal economy that is growing in double digits globally.

Course Structure

The program structure for the three-year technical program comprises of a number of learning modalities:

Theory: master classes, appreciation, lecture-demos, readings
Tutorials: mentoring in studios, can include projects
Practical: workshops, labs
Portfolio: building of a curated collection of work
Seminar: working towards the articulation of a position and a piece of work with industry participation and a curated theme
Exposure - industry visits, trade shows, festivals, conferences,
Apprenticeships - working in a professionally mentored environment
Industry Experience - working on industry assignments in their environment
Electives: General Knowledge / Language
Projects: industry/client based, diploma, fieldwork, site-specific projects

Exit Criteria

Exits are permitted at the end of every year with a certificate of year completed and it is also possible to re-join at a later period after work experience in the field to the next year level.

Year 1:

Semesters 1 and 2

Semester 1 focuses on design methods and communicating visually while semester 2 focuses on design projects, entrepreneurship basics and production.

Design:  ability to uncover user needs and aspirations through design thinking methods, ability to communicate ideas through words and drawing, Basics of form finding, elements of color and composition.

Entrepreneurship: Business Basics and an understanding of pricing of pricing, costing and margin, accounting, understanding the basics of sustainability and its application in a business.

Production: Understanding of basic processes, learning the basics of detailing for production, understanding of lean manufacturing principles, Ability to organize work in line production.


Basics of ergonomics and comfort, introduction to craft traditions, culminating in the ability to work with master designs and create production ready iterations.

At the end of year one students gain experience in designing simple furniture and its detailing, understanding production processes and methods, and the ability to organize production flow in a micro or small enterprise.


Understanding of fibers, fabrics and quality control, textile embellishment techniques, principles of apparel manufacturing and measurement systems and introduction to traditional indian textile techniques, introduction to forecasting and trends.

At the end of year one students gain experience in surface embellishment, assisting sizing and measurement compliances, yarn and fabric quality control and basics of visual merchandising.


Year 2:

Semesters 3 and 4

Semester 3 focuses on design, detailing and material science while semester 4 has inputs in production, management and entrepreneurial branding.

Design: ideation and visualisation, designing a value proposition, working with multiple materials and processes to add value, designing ranges in addition to single products.

Entrepreneurship: marketing essentials, basics of building a brand, cash flow management

Production: Costing and Value engineering, ability to map complex supply chains, basic measurement and evaluation, understanding compliances in the workspace, understanding and applying principles of lean manufacturing.


At the end of year 2 students can breakdown a furniture or wooden product’s production processes into its component elements for line production, can be managing a production section, can work in a factory or work in a design team under a senior designer, can manage design projects of moderate complexity and can handle merchandising of moderate complexity.


Understanding of weaving, dyeing methods both natural and chemical,screen printing, for textiles and pattern making for both made ups and garments. Students will also learn basics of photography for fashion.

At the end of year two students gain experience in weaving, can make patterns for garments and can put together catalogues and sales and marketing material. Students can be absorbed into industry in garment patterning, merchandising, weaving and dyeing sections as designers and production supervisors.


Year 3:

Semesters 5 and 6

Semester 5 works on designing complex products and systems and the ways to actualize them in production while semester 6 focuses on principles of entrepreneurship.

Design: Ability to design to a price cost equation, designing collections and product programs, ability to configure furniture in a space, packaging design.

Entrepreneurship: strategic marketing & communication, Business model generation, building an start up enterprise and learning to pitch.

Production: task break down and understanding  balancing a line, Creating production facilities, technology adoption, implementing measurement and evaluation systems, understanding complex value chains.


Students design systems furniture and earn about setting up greenfield woodcraft units.

 At the end of year 3, more entrepreneurially inclined students can actually look to starting up their own enterprise or look to work in a small or medium scale manufacturing enterprise as designer, production co-ordinator or merchandiser.


Students learn about complex weaves, garment design and putting together season based collections, fabric testing and quality, designing accessories and industrial textile practices.

At the end of year 3, students can actually look to starting up their own enterprise, be a leader in a micro enterprise or look to work in a small or medium scale manufacturing enterprise as designer, production co-ordinator or merchandiser. Students can work for both domestic and export oriented companies.


3 Year Technical Diploma




Employment Opportunities

After 3rd year


Creative Manufacturing - Furniture and Wood Craft
Creative Manufacturing - Textiles, Apparel and Made-ups

Startup Entrepreneur, Designer, Production coordinator/Manager

Year Wise Certification

Capsule courses for practising professionals (to be introduced)

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