“Human ingenuity and creativity are the primary resources that drive the creative economy and transformative change process” - Creative Economy Report 2013
India, a country with a 5000 year artisanal legacy, has about 40 million people working in its creative manufacturing sector. The global demand for creative goods valued at USD 400 billion annually is growing annually in double digits, creating a huge opportunity. Design is the key when it comes to quick refresh times these markets need in a hypercompetitive world.
Traditional, localized and often labor intensive, craft based manufacturing has the capacity to deliver large employment numbers and meaningful work when it engages efficiently with modern markets, with relatively frugal tooling, capital expenditure and energy costs. A convergence of the Indian Micro Small and Medium Enterprise sector and artisanal sector will create micro, small and medium enterprises and bring in the benefits of appropriate scale.
The 3-year Technical Program in Creative Manufacturing with a focus area of Furniture and Wood Crafts combines Design, Entrepreneurship and Productivity in manufacturing to create business savvy design practitioners. The course aims to train practitioners who can fill positions in the industry and exploit the opportunity in Indian and international markets for craft based or creative goods. The Technical Program in Creative Manufacturing brings a holistic and eco systemic approach to the creative goods production enterprise, where business, design, capital and markets converge.
Furniture and Wood Crafts
National Skills Quality Framework (NSQF) is a nationally integrated education and competency based skill framework that provides for multiple pathways, horizontal as well as vertical, across education subsystems. NSQF addresses the gaping skill gap in India by driving policy at the governmental level to introduce skill-based employment oriented courses.
This course follows the National Skills Quality Framework (levels 5,6,7) and would incorporate the NOS’s (National Occupational Standards) as laid down by the concerned sector skill councils – Handicraft & Handloom sector council and Furniture & Furnishing sector council.
A keen understanding of material, process and business coupled with the ability to design to fulfill customer aspirations makes Creative Manufacturing professionals balanced and industry ready.
The program of Creative Manufacturing is designed to upgrade the traditional furniture and handicraft enterprises into the MSME (Medium and Small Scale Manufacturing Enterprises) sector.
The program structure for the three-year technical program comprises of a number of learning modalities:
Theory: master classes, appreciation, lecture-demos, readings
Tutorials: mentoring in studios, can include projects
Practical: workshops, labs
Portfolio: building of a curated collection of work
Seminar: working towards the articulation of a position and a piece of work with industry participation and a curated theme- alternative to interim
Exposure- industry visits, trade shows, festivals, conferences,
Apprenticeships -working in a professionally mentored environment
Industry Experience - working in industry assignment in their environment
Independent Study: blended and/or distance/ e-learning, self study
Electives: General Knowledge and Education/ Language
Projects: industry/client based, diploma, fieldwork, site-specific projects
Semester 1 focuses on design methods, communicating visually while semester 2 focuses on design projects, entrepreneurship basics and production.
Design: ability to uncover user needs and aspirations through design thinking methods, ability to communicate ideas through words and drawing, Basics of form finding , elements of color and composition. Basics of ergonomics and comfort , introduction to craft traditions,culminating in the ability to work with master designs and create production ready iterations.
Entrepreneurship: Business Basics and an understanding of pricing of pricing, costing and margin, accounting, understanding the basics of sustainability and its application in a business.
Production: Understanding of basic processes for wood and related material, learning the basics of detailing for production,understanding of lean manufacturing principles, Ability to organize work in line production.
At the end of year one students gain experience in designing simple furniture and its detailing, understanding production processes and methods and the ability to organize production flow in a micro or small enterprise.
On completion of semesters 1-4 including industry exposure
Semester 3 focuses on design and detailing and material science while semester 4 has more inputs in production, management and entrepreneurial branding.
Design: ideation and visualisation, designing a value proposition, working
With multiple materials and processes to add value, designing ranges in addition to single products.
Entrepreneurship: marketing essentials, basics of building a brand, cash flow management
Production: Costing and Value engineering, ability to map complex supply chains, basic measurement and evaluation, understanding compliances in the workspace, understanding and applying principles of lean manufacturing.
At the end of year 2 students can breakdown a production processes into its component elements for line production, can be managing a production section, can work in a factory design team under a senior designer, can manage design projects of moderate complexity and can handle merchandising of moderate complexity.
On completion of semester 5 and 6
Semester 5 works on designing complex products and systems and the ways to actualize them in production while semester 6 focuses on principles of entrepreneurship.
Design: Ability to design to a price cost equation, Designing collections and product programs, ability to configure furniture in a space, packaging design.
Entrepreneurship: strategic marketing & communication, Business model generation, building an start up enterprise and learning to pitch.
Production: task break down and understanding balancing a line, Creating production facilities, technology adoption, implementing measurement and evaluation systems, understanding complex value chains,
At the end of year 3, more entrepreneurially inclined students can actually look to starting up their own entreprise or look to work in a small or medium scale manufacturing enterprise as designer, production co-ordinator or merchandiser.
After 3rd year
Creative Manufacturing (Furniture and Wood Craft)
Startup entrepreneur, designer,production coordinator/manager