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Graphic Arts and Design Practices

  


“Design is thinking made visual ” - Saul Bass



Vision

The practice of Graphic Arts is rich, multi-disciplinary and exploratory as it is nested at the threshold of graphic design, visual arts, printmaking and photography. Combining Graphic Arts with Design Practices makes this course commercially viable as the students acquire broad based skillsets – from advertising, branding and marketing, to publication design, book making and web design as they learn to work across a variety of art and design contexts and concerns. The Technical Course in Graphic Arts and Design Practice at the Srishti Institute of Art, Design and Technology – Pune, aims to create skilled professionals who think through their craft and bring a unique edge to their design – as their work blurs the lines between traditional forms of art and design.

Overview

Graphic Arts and Design Practices develops skills and understanding of the several aspects of planning, creating and producing work that spans a variety of industries. It facilitates this ability by encouraging –

  • focus area learning and skill development in various areas of graphic arts and graphic design, such as printmaking, book arts, aesthetics, illustration and photography, among others. 
  • students to learn visual communication, design thinking and culture studies through core studios such as typography, publication design, information design, branding & advertising, packaging design, web design, and user interface design.
  • practical immersions through internships and apprenticeships in the industry
  • exploration of variety of mediums and contexts that traverse arts and design practices.



Vocational Practice

National Skills Quality Framework (NSQF) is a nationally integrated education and competency based skill framework that provides for multiple pathways, horizontal as well as vertical, across education subsystems. NSQF addresses the gaping skill gap in India by driving policy at the governmental level to introduce skill-based employment oriented courses.

This course follows the National Skills Quality Framework (levels 5,6,7) and would incorporate the NOS’s (National Occupational Standards) as laid down by the concerned sector skill council – MESC (Media and Entertainment Skill Council).

According to National Skill Development Corporation, Media and Entertainment industry is projected to grow to INR 1457 billion by 2016. Therefore it becomes imperative to have skilled workforce catering to the growing needs of the industry across various subsectors in terms of quality and quantity.

The Graphic Arts and Design Practices course is designed to train the students to contribute their technical expertise to the sector of Media and Entertainment, specifically for the subsectors of Print and Advertising (for print and internet).

Exit Criteria

YEAR 1:

In this year the focus is on a thorough understanding of principles and elements of visual design, basic to intermediate level ability to work with various print based mediums and computer software, and thorough understanding of various printing and visualizing tools and techniques.
Semester one will focus on learning the principles of Gestalt and their application to Elements of Design. Students will learn basic to intermediate level courses in Typography and Layout Design, as well as explore variety of printing, printmaking and image-making techniques. 
Semester two will focus on gaining expertise in various industry standard computer software used for visualizing, layout creation and image manipulation. Students will also learn to apply their skills in Typography and Layout design on simple industry oriented projects. Thorough exposure to various Printmaking, Printing and Image-making techniques will enable students to employ these to create and enhance simple communication materials. End of the year project/practical will involve students to gain practical knowledge of the printing/printmaking/image editing industry. 

YEAR 2:

In the second year the focus is on a thorough understanding of the design process, understanding of various contexts and their influences on the design process, and ability to extend learning of elements of design to screen based design. 

Semester three will focus on combining the principles of Gestalt and Elements of Design and employ these to design contextual communication materials. Students will learn basic to intermediate level courses in design process, design research, understanding influences of historical, environmental and social contexts on design process, introduction to web design and principles governing screen based design.

Semester four will focus on gaining expertise in print as well as digital media. Students will learn skill based courses in coding for web-design and visual narratives on the screen, book making and book arts, introduction to branding and advertising, role of strategy in branding, and, experience design to enhance brand communication in retail spaces as well as public spaces. Students will also work collaboratively on live industry based projects to gain confidence and learn to be self-motivated (apprenticeship).

YEAR 3:

In the third year the focus is on developing proficiency in ideation, visualization, communication and dissemination of design solutions across different platforms while addressing appropriate contexts. 

Semester five will focus on developing expertise in coding, web design and principles governing screen based design. Students will be encouraged to explore and experiment with Typography, Layout Design to gain proficiency and fluency to use these elements expressively in all communication material. Students will also engage in a complex, multi-layered design project where they need to employ design research, user studies, design process to learn to identify design need, collate and analyze research, interpret and formulate design brief and envision a design solution.

Semester six will focus on developing independent ideating, thinking and working capabilities in the student. Students will engage in a series of industry oriented / faculty mentored independent projects to fine-tune and sharpen their skills in design research, design process, ideation, visualization, production and testing for result oriented contextual design outcomes.

At the end of the three years of studies, students will be able to demonstrate their capabilities in independently working on a wide range of communication design projects with minimum guidance from the art director of an advertising agency or design studio or publishing house. 

A Diploma will be awarded with successful completion of 3 years (semesters 1 to 6) of the Graphic Arts and Design Practices course.

Opportunities

Duration

Award

Course

Employment Opportunities

After 3rd year

Diploma

Graphic Arts and Design Practices (GADP)

Able to work independently on a wide range of communication design projects with minimum guidance from the art director of an advertising agency or design studio or publishing house. 


Enquiries

For further information, kindly email Ravindranath G. at ravindra@srishti.ac.in


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